Grubhub commercial jingle
The commercial is about fun, color, dancing, and cheerfulness. I looked at the mood in the different shots as well, and added the rhythm and tone that I felt fit.
The key is in A-sharp Major, which is energetic. The instrumentation I used is brass instruments, bass drum, xylophone, and percussion. I added patterns based on the timing of the movements.
I looked for opportunities to add and remove certain notes and rhythms, while keeping the essence of what a jingle should sound.
This was fun!